Who to trust, Web Analytics or Bitly?

In a Facebook campaign, Bitly says there are 776 clicks, and the web analytics tool says there are only 30+ visits and even less conversions. So the marketing team was thinking it must be something wrong with the tracking in the web analytics tool. But just need to have a look at the source of the clicks, yes, there are only 33 clicks from Facebook, where the link was posted. How about those 743 clicks without any referrer information? I think they are just robots crawling the web. Facebook is like a magnet attracting robots because of the fact that it constantly has new posts.


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About chaoming.li

Technology entrepreneur, web analytics specialist, Internet enthusiasts. I also like movies, computer games, history and other interesting stuff. I was born in Guangzhou China and I live in Sydney Australia now.

One comment

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